In the latter half of 2008, owner Ernie Kaiser started a yo-yo manufacturer, utilizing his experience in aerospace engineering. He named his brand "General Yo" and produced his first yo-yo, the "Trent." Its high potential was highly praised and made the company famous. Since then, he has been releasing new models at a slow pace but consistently. All of his yo-yos are made in the United States, and among the many American yo-yo manufacturers, General Yo is particularly known for its MADE IN USA label, which has earned it particular support from within the United States. As the company is based in Riverside, about 100km east of Los Angeles, it has close ties with other manufacturers, players, and DXL crew members in the LA area, and some of the General Yo team members are LA players and DXL members. General Yo's unique hat pads are also used in other yo-yo manufacturers.
