Freshthings is a brand produced by world champion Hiroyuki Suzuki. While another brand by Hiroyuki Suzuki, sOMEThING, is popular for its high-end competitive yo-yos, freshthings has a different concept and direction, proposing fresh and unprecedented possibilities for yo-yos. They actively collaborate with companies outside of the yo-yo industry, releasing collaboration items that are unexpected and in a good way disappointing, such as fragment design, A BATHING APE, Coca-Cola, and PORTER. Even if you're not a collector, their eye-catching product lineup is attractive and always a hot topic. Not only yo-yo fans, but even the general public will find yo-yos interesting when they get their hands on them, and their sense of style, which goes beyond the simple yo-yo framework, is attracting attention.
